Retail Innovation Club

Your Gateway to Israel's leading Retail-tech startups.



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Indoor Positioning - without the hassle: 3ft accuracy, no installation, no beacons, no WiFi. We make Indoor Positioning available to any app, anywhere, in a simple model: Indoor-Positioning-as-a-Service. The first truly scalable Indoor Positioning solution, made possible through advances in smartphone sensor technology.


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Oriient activates Indoor Positioning in any building using just Earth's Magnetic Field. We leverage the unique physics of Earth's Magnetic Field and the sensors we all have in our smartphones to activate Indoor Positioning anywhere, as a software-only solution. The product is an easy to use, cross-platform SDK which gives any app Indoor Location awareness. We power retail use cases such as product search, shopping list navigation, hyper-accurate analytics and proximity marketing.

Product, Technology & Innovation

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Alumni of the prestigious Techstars and 8200EISP accelerators

Awards & Recognitions:

Major UK retailer, major German retailer

Prominent Clients:



Tel-Aviv, ISRAEL





Company Name: 


Social Links:

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What's Next

Indoor Positioning use-cases in other verticals: Smart Buildings, IoT and AR. Retail use-cases.


Mickey Balter

Amiram has over 10 years of experience ranging from digital signal processing, algorithm design, software engineering and UX. Amiram is a prolific inventor, who founded Oriient based on a passion for solving the Indoor Positioning problem and building a technology that millions of people will use in their daily lives. Prior to that, Amiram held leadership positions at the CTO office of Motorola Solutions, and later with Cardo Systems. Amiram holds a B.Sc. in Electrical Engineering from Ben-Gurion Engineering and is working towards his M.Sc. from Tel-Aviv University.

CTO and VP of R&D

Amiram Frish

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Mickey is a serial entrepreneur and a veteran of the Israeli semiconductor industry, with over 20 years of experience of combining deep technology to solve business challenges. Prior to founding Oriient, Mickey founded and led Scientra which developed the world�s fastest High Frequency Trading platform. Before that Mickey held senior leadership positions at Siverge Networks and Broadlight (acquired by Broadcom). Mickey started his career at the IDF's elite cyber-security unit. Mickey holds an MBA from Tel-Aviv University and a B.Sc. in Electrical Engineering from the Technion.

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