Supersmart is the easiest and fastest way to shop, enabling instant checkout of fully loaded carts bypassing tedious lines, in less than half a minute.
We enter the store, take an item off the shelf, scan the item with our Supersmart app, place it in the cart, validate the cart instantly at the checkout station, pay and off we go.
Product, Technology & Innovation
Visa, Mastercard, Tyco
Awards & Recognitions:
Hamelacha 16 Rosh Haayin, Israel
Founder and CEO
Before joining Supersmart, Barak worked for 9 years for NCR/Retalix. He reached the position of Software Development Manager, leading a team of over 50 engineers, achieving outstanding results with Retalix in the field of IT solution for retailers. Barak is highly knowledgeable in software engineering, agile methodologies, and various fields of information management and manipulation, in addition to extensive experience with team leadership.
He holds a B.Sc. in Computer Engineering from the Technion in Haifa, Israel. During his army service in the IDF, he was a Cyber Software Engineer Officer and Academic Reservist. Yair has gained extensive knowledge in entrepreneurship, business development and leadership, and co-founded several startups in different fields.